Avon, Ind. (October 9, 2001) -- Championship Off-Road Racing announced the agreement of a three-year television contract with the Speed Channel Network.  The contract is for three years with an additional two year option and will include all races in both the EXXON Superflo Pro Series and Sportsman Series.

"The significance of this move is that Championship Off-Road Racing is a motorsport, now on a motorsport network," said CORR President Marty Reid.  "By adding the Exxon Super Flo Pro Series, formerly seen on ESPN2, and increasing its exposure of the Sportsman Series, Speedvision now dominates the world of off road racing television."

The Speedvision Network is the first and only 24-hour cable network dedicated to those who share a passion for speed and the lifestyle that goes with it.  Speedvision features over 1,500 hours of original programming.

"50% of the US cable homes have the Speed Channel Network, and 100% Direct TV satellite users have access to the Speed Channel Network.  Speedvision expects their viewership to be at 60 million homes by our first air in 2002," said CORR Marketing Director Jamie Devney.  He added, "It is no secret NASCAR brings a huge viewer base with it.  For example, their move to the FX network skyrocketed their viewership from 50 to 80 million homes in only one year.  Researchers expect the same impact on Speedvision."

Each round of the CORR Lucas Oil Series will air three times.  Included in the three airs are one east coast and west coast Prime Time slot.  Speedvision will provide guaranteed air time for the CORR EXXON Superflo Series.

"The importance of having guaranteed air times where our fans can find us every week when we're racing is extremely important to the success and growth of our series," said Reid.  "Included in the three airs is one east coast and one west coast prime time slot with the plan being for each race to air on the same day and time."

Undoubtedly, FOX's recent purchase of the Speed Channel network will help the exposure of Championship Off-Road Racing to racing fans from all over the world, on a network dedicated to motorsports 24 hours a day.

"The advantage FOX brings is their relationship with NASCAR," said Reid.  "NASCAR is the number one racing series in the United States and with more NASCAR programming on Speed Channel, the demand by viewers for the network will be substantially increased and that in turn will help CORR."

The FOX purchase of Speedvision, while initially holding up the closure of the new agreement, in the end turned out to be a huge benefit to CORR.  The fans, drivers, and sponsors of the CORR  Series can take advantage of CORR's exposure on Speed  Channel.  As the only network dedicated to motor sports in today's television market with hundreds of stations to choose from, it will be easy to find Championship Off-Road Racing.

"It was imperative that Championship Off-Road Racing look to the future and align itself to be seen by 'racing' enthusiasts," said Devney.  "This clearly was the right time to make this move."

Already working with premiere automotive industry leaders, CORR's move to Speed Channel will benefit the existing sponsors of the series because they know their target audience will consist of automotive enthusiasts.  Now with 84 hours of programming, the cumulative ratings, values and exposure of the CORR  Series will soar, said Devney.

"If you're a race fan, the first place you're going to tune will be Speed Channel.  That is important to the future of Championship Off-Road Racing and our sponsors," said Reid.

For more information of Championship Off-Road Racing or Speedvision, visit www.corracing.com or www.speedtv.com

“SPEED Channel’s hardcore viewers insist on a wide variety of racing and automotive programming,” noted SPEED Channel President Jim Liberatore.  “SPEED continues to air coverage of nearly 30 race series, and the CORR Lucas Oil Series performs will as part of that lineup.” 

Our goal at Dan Baudoux Motorsports is to expand into different geographic markets. Since late 1999, CORR Division racers have been showcased on the Speed Channel network. Thousands of spectators who attend off-road events view approximately 84 hours of direct televised coverage on Speedvision, giving Dan Baudoux Motorsports wide-ranging exposure.

Many facilities from around the country have made inquiries to CORR regarding the potential for sanctioned events at their tracks.  Dan Baudoux Motorsports welcomes this possibility and will enter any additional events sanctioned by CORR.

At Dan Baudoux Motorsports, we realize how important strategic geographic venues are to our advertising sponsors.

• Additional marketing subject information:
  • Associate Product  Marketing,
  • Demographics,
  • Television Coverage.
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• If you have an interest in becoming a marketing partner with Dan Baudoux Motorsports, please contact Marketing Director, Emery "Skip" Wilson, EWilson914@aol.com, or call 1-989-642-2333 during normal business hours.