What is the World Series of Off-Road Racing?
WSORR's success continues to evolve around a simple formula.
Combine close, fender-to-fender racing on a course designed to allow the
fan in the stands to see all the action on the track, while allowing
television viewers at home to live vicariously through their favorite
driver.
Speed Channel is the
television home of Championship Off Road Racing, covering 84 hours of
racing action from the Lucas Oil Pro and Sportsman Series. The Speed
Channel network is in 61.2 million homes, covering 56.5% of the U.S. (A.C.
Nielsen Media, March 2004). This delivers a tremendous amount of
coverage for racers and sponsors alike.
The
numbers are staggering. Over $17 million in exposure
for CORR sponsors in 2004. Over 13 million people
viewed a CORR event on Speed Channel, an all motorsports network
encompassing 63 million homes in the
United States.
When you realize that there
are more trucks sold today than any other vehicle, and that the WSORR
Lucas Oil Series is the only off road series to have such a strong
television package, and over $1.5 million dollars in sponsor support, is
it any wonder why Championship Off Road Racing will continue to be "The
Place to Race Off Road"?